Cradle to Cradle

After reading the book, I feel that the authors are arguing that the current industries where so many products are produced and wasted can actually be used to generate ecological value. Of course there are economic values in them as well that industries always compete with one another, but the authors emphasized that even though in the modern days it seems that there is no future (from The End of Wild), there are ways to shift from the wasteful society to repeatedly recycling and producing, without having to use up all the resources. It was really interesting to me that the authors brought this notion of “lifecyle development.” And I feel that that is a term/phrase that we should all think about for sustainable development, future generations. As we all know, the environment conditions will not improve in one day, but throughout life time, many things can be done if each and every one of us actively participate in this process and be aware of this. I definitely think that they are on the right track, in the sense that what other options do we really have? If industries were to stop producing, human life will not continue—so many people will lose their jobs etc. So, the industries must keep moving forward, in which they can use this “cradle to cradle” design where they can use-recycle-produce the material without having to use up the resources like the book, made out of polypropelene paper, demonstrates.